My roommate has a running rule for viral beauty tools: if she can’t picture using it at least once a week, she skips it, no matter how satisfying the video looked. It’s kept her counter a lot less cluttered than mine.
The Video Is Designed to Be Convincing
A well-edited demo is meant to make a tool look essential — that’s not dishonest, but it does mean the listing and reviews deserve a look before the video alone makes the decision.
- Read the actual product description, not just the video
Materials, settings, and intended use in the listing often reveal details a fast-paced video skips over.
- Check the volume and content of reviews
A large number of specific, detailed reviews is more reassuring than a high rating with very few reviews behind it.
- Think about how often you’d realistically use it
A tool tied to a step you do weekly is a safer bet than one tied to something rare or occasional.
- Compare it to a simpler alternative you might already own
Sometimes an existing tool already does most of the job, making the flashier version less essential than it looks.
A Quick Gut Check
If a tool passes this check, it’s worth comparing against similar options in this list of genuinely worthwhile beauty tools before deciding on a specific one. Related reading: This Month’s Talked-About Beauty Tool.
FAQ
Is it bad to buy something just because it looked cool in a video?
Not necessarily, but it’s worth a quick gut check on whether you’d actually use it before checking out.
What’s the biggest red flag when evaluating a viral beauty tool?
Very few or vague reviews, especially for something battery-powered or heated, is worth pausing on before buying.
Do all viral beauty tools eventually go unused?
No, plenty become genuine daily tools — the ones that stick tend to fit smoothly into an existing routine.
Should I wait before buying a brand-new viral tool?
Waiting a short while lets more reviews build up, which can make the decision easier and lower-risk.